Ryan is Executive Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry.
An internationally acclaimed copywriter and marketing commentator, he has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also author of the bestselling book ‘Delusions of Brandeur’ and co-author of ‘Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health’.
Something of a contrarian, Ryan is known for his no-nonsense approach to marketing, and has twice been listed in Business Insider’s ‘Best 30 People in Advertising to Follow on Twitter’.
Along with his medical degree, Ryan has a Master of Marketing from Melbourne Business School and a Graduate Certificate in Professional Writing. He has vowed to never study again.